Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing goals and initiatives.
Manage the day-to-day operations of our social media accounts via Social Media Agencies/External Teams, including content creation, publishing, and community engagement.
Collaborate with cross-functional teams, including marketing, design, product, and customer support teams to create and distribute engaging content that supports our brand messaging and customer journey.
Work deeply to build processes and trackable systems with ORM team/agencies to build a strong engaging & responsive brand on social.
Work with Social & ORM Partners to create insight driven content pillars and innovate newer content / campaign styles.
Measure and report on social media performance metrics and use insights to continuously improve our social media strategies. Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
Build and grow our online communities through outreach, partnerships, and engagement initiatives.
Manage and collaborate with social media agencies to ensure campaign alignment and maximize return on investment.
Demonstrate a curious and explorative mindset regarding the usage of AI in social media related use-cases (e.g., content generation, audience segmentation).
Bonus point - Experience developing and implementing social media crisis communication plans.
Stay up to date with the latest social media trends, tools, and best practices, and incorporate them into our social media strategies.
Come up with new formats, integrated programmes to engage and channelize UGC or brand community to improve & grow engagement and follower-base.
Collaborate with other digital counterparts to leverage customer journey from social to owned channels to increase customer acquisition.
Experience Requirements
1 - 2 years
Educational Requirements
Bachelor/Honors
Skills
MediaShould be extremely good in analyzingMust have the knowledge of social media management toolsShould have good hands in researching about the ongoing trendsShould have excellent communication skillsShould be collaborative as to work with other team members