Summary

Job Context

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Job Responsibilities

1. Agency Management: Serve as the liaison between our company and the social media agency, ensuring that strategies and campaigns are aligned with business objectives and brand guidelines.
2. Strategic Direction: Provide the agency with clear guidance on social media strategy, brand tone, content themes, and campaign goals.
3. Content Creation: Create compelling content in-house that aligns with the overall marketing initiatives and themes. Craft engaging and impactful copy for various social media platforms and marketing materials ensuring alignment with our brand voice and audience preferences. Oversee and approve all content proposed by the agency (including posts, visuals, and videos) to ensure it is on-brand, engaging, and high-quality.
4. Collaboration Across Teams: Work with internal teams (e.g., marketing, sales, product, PR, design, internal comms) to provide the agency with the necessary information, assets, and guidance to support wider campaigns and product launches. Partner closely with internal communications for employee advocacy efforts. Partner with the design team to enhance YouTube presence.
5. Thought Leadership and Executive Profiles: Beyond managing our corporate channels, partner closely with the Director of Communications and key CxO/ELT members to develop unique POVs and executive profiles on social media, curating content and commentary to extend our reach and develop thought leadership in the market.
6. Community Management & Advocacy: Use social media to build and foster two-way engagement and community, including the management of our Customer Advisory Board (CAB) group on LinkedIn. Partner with our Employment Brand Lead on employee engagement, activation and advocacy.
7. Campaign Management: Collaborate with the agency on the development and execution of social media campaigns, ensuring key milestones and deadlines are met.
8. Performance Monitoring & Reporting: Regularly review reports, analyze KPIs, and provide feedback for improvement. Align brand and marketing goals with social media KPIs.
9. Ensure Consistency: Make sure that all social media content and activities are consistent across platforms and aligned with overall brand and marketing strategies.
10. Stay Current: Keep up with emerging social media trends, platform updates, and industry best practices. Share relevant insights with the agency to keep the brand at the forefront of social innovation.
11. Quality Control: Ensure the agency delivers high-quality work and holds them accountable for meeting the agreed-upon objectives and KPIs.

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Experience Requirements

• 1 - 2 years

Educational Requirements

• Bachelor/Honors

Skills

• Should be extremely good in analyzing Must have the knowledge of social media management tools Should have good hands in researching about the ongoing trends Should have excellent communication skills Should be collaborative as to work with other team members

Age

• 22 - 36 Age

Additional Requirements

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Compensation & Other Benefits

• - Mobile Bill , Tour , Holidays , Performance Bonus
• - Salary Review: Half Yearly

Work place

• Work At Office

Employment Status

• Full Time

Gender

• Male

Job Location

• United States