Create and implement marketing plans to promote gym memberships, fitness classes, personal training services, and products.
Conduct market research to identify trends, customer needs, and competitor analysis.
Set and track marketing goals, including lead generation, brand awareness, and customer retention.
Campaign Management:
Design and execute multi-channel marketing campaigns across digital (social media, email, websites, etc.) and traditional platforms (print, radio, events).
Develop promotional materials such as flyers, newsletters, and advertisements.
Digital Marketing and Social Media:
Manage the company’s online presence through social media platforms, websites, and blogs.
Optimize content for SEO and paid advertising to maximize reach and engagement.
Oversee email marketing campaigns to promote offers, events, and news.
Brand Development:
Build and enhance the brand image by ensuring consistent messaging and visual identity across all marketing platforms.
Collaborate with creative teams to develop content that reflects the company’s values and fitness philosophy.
Partnerships and Sponsorships:
Identify and manage partnerships with local businesses, influencers, and health brands to expand the company's reach.
Negotiate sponsorship deals for events and collaborations to increase visibility.
Customer Engagement and Retention:
Design loyalty programs and referral incentives to retain existing members and attract new clients.
Conduct surveys and collect feedback to continuously improve marketing strategies and customer experience.
Event Planning and Management:
Organize and promote fitness events, workshops, and health fairs to boost community engagement and increase brand exposure.
Work with event coordinators to ensure successful event execution and post-event marketing follow-up.
Budget Management:
Develop and manage the marketing budget, ensuring cost-effective strategies and return on investment.
Monitor campaign performance and adjust strategies as necessary to stay within budget.
Analytics and Reporting:
Track and analyze the performance of marketing campaigns using tools like Google Analytics, CRM systems, and social media insights.
Prepare detailed reports on marketing activities and provide recommendations for improvement.
Team Leadership:
Lead and mentor a marketing team, ensuring effective collaboration and continuous professional development.
Coordinate with other departments, including sales and operations, to align marketing efforts with overall business objectives.
Experience Requirements
1 - 2 years
Educational Requirements
Bachelor/Honors
Skills
Excellent verbal and writing Skills.The individual should be able to multi-task and handle multiple activities at a timeHave proven success in media sales.Familiarity with multi-channel outreach strategies, including email campaigns, cold calling, and social media outreach.Bachelor’s degree in Marketing, Communications, or a related field.Excellent selling, communication and negotiation skillsComprehensive awareness of industry terminology and digital nuancesStrong organizational skills and attention to detail.