Summary

Job Context

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Job Responsibilities

1. Digital Marketing Strategy : 

Develop, implement, and optimize comprehensive digital marketing strategies to enhance brand visibility and increase online sales.

2. Social Media Management :

Manage and grow the brand’s presence across social media platforms (Facebook, Instagram, TikTok, etc.).

Create and schedule engaging, brand-aligned content, including posts, stories, and ads.

3. Content Marketing: 

Collaborate with the creative team to develop impactful content for blogs, email campaigns, and product pages.

4. Paid Advertising Campaigns : 

Plan, execute, and monitor paid ad campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), and others.

Optimize campaigns for maximum ROI.

5. SEO & SEM : 

Conduct keyword research, on-page and off-page SEO, and implement strategies to boost organic traffic.

Manage search engine marketing (SEM) initiatives.

6. Email Marketing : 

Design and manage email marketing campaigns to retain customers and drive conversions.

7. Analytics & Reporting :

Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and similar platforms.

Provide actionable insights to improve campaign effectiveness.

8. E-Commerce Optimization :

Collaborate with the e-commerce team to optimize the user journey, product pages, and checkout process for better conversion rates.

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Experience Requirements

• 2 - 3 years

Educational Requirements

• Bachelor/Honors

Skills

• Exceptional negotiation and sales skills. Detail-oriented and knowledge about social media marketing. BBA / Bachelor’s degree in Marketing, Digital Media, or a related field. Proven experience in digital marketing, preferably in the e-commerce or fashion/textile industry. Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, and email marketing platforms. Strong knowledge of SEO, SEM, and content marketing. Creative mindset with a passion for fashion and trends. Excellent communication and analytical skills.

Age

• 23 - 38 Age

Additional Requirements

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Compensation & Other Benefits

• - Mobile Bill , Tour , Holidays , Performance Bonus
• - Salary Review: Half Yearly

Work place

• Work At Office

Employment Status

• Full Time

Gender

• Male , Female

Job Location

• Pakistan