Uses funnel analytics to understand user behavior from initial engagement through conversion. Contributes to identifying key areas for improvement and supports the implementation of strategies to optimize performance.
Assists in analyzing campaign performance data to support client acquisition efforts. Utilizes provided tools and guidance to help ensure campaigns are effectively attracting and converting leads.
Participates in conducting A/B testing on strategies to help identify the most effective approaches for driving user engagement and progression through the funnel. Assists with the implementation of adjustments to improve performance.
Continuously tracks and monitors strategies to ensure alignment with business goals and objectives. Partnering with team members, implements adjustments as needed to achieve desired outcomes.
Assists with the Implementation of campaigns across multiple channels to amplify content reach and engagement, ensuring consistent messaging and maximum impact.
Works closely with sales and marketing teams to align campaigns with broader funnel strategies, ensuring a cohesive and effective approach to lead nurturing and conversion.
Assists the Manager Marketing Operations and Sr. Marketing Analyst in developing hypotheses and strategies, using various methodologies and frameworks to test and refine campaign approaches.
Experience Requirements
1 - 2 years
Educational Requirements
Bachelor/Honors
Skills
The individual should be able to multi-task and handle multiple activities at a timeThe individual should have attention to detail and should be solution oriented The individual should be a quick learner, diligent and efficient in timely completion of tasks assignedExcellent communication and people skills, with the ability to collaborate effectively and influence others.A nimble problem solver who anticipates issues and solutions to drive success.Ability to establish and maintain cooperative working relationships with internal and external partners.Strong written and oral communication skills and ability to present technical results to non-technical audiences.Understanding of major digital marketing channels and their respective tools and features, including content management and analytics functionalities.Basic organizational skills, attention to detail, and ability to make decisions based on data.